medtronic podcast
A unique podcast that has appeared on multiple platforms
With guests from around the world, specialising in base skull surgery. Very niche and highly targeted to a very specific audience. This sub specialty model may form the base of a multi speciality arm of the podcast group
the brief
We would like to do more in the educational space within base skull surgery, with one of our star Surgeons…
the solution
How about a podcast?
We began to ideate around concepts and themes for a unique podcast in the space
The angle
Let’s get some of the best ENT surgeons around the world, in conversation with the host – himself a superstar in the space. Let’s get to really know them and show a personal side, intertwined with surgical detail
The content can be leveraged
Content from the organic medium of podcasting can be used and leveraged in socials, websites, conferences and more
what we did
- Created concept
- Show notes, segments and season concepts
- Set up entire podcast protocol
- Complete Branding
- Name of the show ‘Nose How’ – it’s a show for ENT surgeons
- Guest relations documents and coaching
- Created a custom podcast set for the show
- Created a covid friendly online version with similar production value. A first in the space
- Filmed, edited and optimised for platforms
- Output to all the platforms
future
We are expanding into more specialties and rebranding…Nosy Doctors! We will keep you posted once the new season launches