sky Tv ad

We had 5 days to create a TV ad that would be impactful, help raise money and adhere to all standards of impartiality and TV

the brief

A humanitarian crisis. A team of hero UK NHS surgeons and medics willing to risk their lives to treat patients, especially young children. Need to raise funds to make it happen. Fast.

A Sky TV ad becomes a possibility. We have 5 days to deliver a TV ad and social collateral.

the solution

 

Rapport building

Design concept brief for the ad and collaterals. Meet with the surgeons, build rapport in the days prior, heavy integration with the charity

g

Build a set, shoot the ad

Getting the right feel. Prepping a storyboard, questions and a strategy to elicit natural, authentic responses, in line with our vision

1

Post production & sky teamwork

Our team were all hands on deck, centred around the editors and vision setters

what we did

 

  • We engaged for hours with the surgeons. Got to know them well. Built rapport. Of course, had much in common on the medical side.
  • Engaged in an intense storyboarding phase. Based on prior conversations, chose the best Surgeon for the effect we were looking for. Then structured the ideal outcome of the Ad.
  • Questions were carefully crafted to elicit natural, sincere responses. People respond to authenticity. We were so fortunate that Graeme, is one of the most sincere people you could ever have the pleasure of meeting.
  • We built a set. Tweaked and tweaked the lighting, angles, sound. It had to be exactly right.
  • We then spent an intense but incredible two and a half hours talking with Greame whilst he was on camera. We had other members of the team making notes, hanging on every word.
  • We sent Graeme on his way and now began post production. We laboured over every second. Created our editor notes and engaged the editing team. Back and forth collaboration.
  • We were liaising with Sky at the same time to ensure there would not be a delay in accepting the ad and that all guidelines were met.
  • Social collateral were created.

4:5 Socials

For use on meta apps to maximise screen real estate in handheld devices usually in portrait position

9:16 socials

For stories and wider social apps

These assets were viewed over 2.4m times and the campaign between Sky TV and socials raised hundereds of thousands